Building the mobile experience of a freelance platform.
My role
My role
Product designer
Tools
figma (design)
Overview
Overview
The purpose
The purpose of this exercise was make it easier for freelancers and clients to use the platform on the go. Providing them with a fresher and delightful mobile experience.
User research
User research
Analysing the existing UX
The main features of the product are freelancers being able to apply for client jobs and also manage their gigs and clients being able to create jobs, receive job applications and also collaborate with freelancers. In order to determine other relevant features users will need, I conducted a quick survey to identify the most important features to users and also identify any challenges they have had using the product’s website on mobile. From my survey i concluded on the following user Persona
Design
Design
UI + UX
Onboarding - One of the feedback I got concerning the behavior of users on the existing website was that x% of freelancers were not adding their profile photo and completing some other fields in their profile after signing up. To combat this, i decided to gamify the “complete your profile” section of the onboarding
During my discussion with the stakeholders, one of our major goals was to streamline the communication flow between clients and freelancers. This led to me re-iterating on the messenger feature - as users mainly work on a project basis, i designed the messenger flow to accommodate group calls and enable clients manage projects on a group / room basesFinal Steps
Final Steps
Just the beginning
After creating a prototype, we proceeded to do some in-house user testing of the app. As at the time of this documentation, the app is still in it’s development stages.